The Champions Hockey League (hereinafter “CHL”) takes your privacy seriously. Please read the following Privacy Policy carefully to learn more about CHL’s use of your personal identifying information that the CHL collects when you visit CHL’s Official Website at The CHL is committed to undertaking strict measures to protect the privacy and security of all the personal information that is provided to us, however, internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. Please read the following description of our policies and practices regarding your personal information. The CHL reserves the right to change this Privacy Policy at any time without notice to you. You are, therefore, responsible for regularly reviewing this Privacy Policy.

What this Privacy Policy Covers

This Privacy Policy covers the treatment of personally identifiable information that is collected when you are on this Website, and when you use the Services of this Website, as described in this Websites Legal Terms and Privacy Policy.

This Privacy Policy does not apply to the practices of companies or entities that the CHL does not own or control, or to people that the CHL does not employ or manage, including without limitation third-party advertisers or sponsors to whom you provide information. The CHL is not responsible for privacy policies or practices of other websites to which you choose to link from this Website, and the CHL encourages you to review the privacy policies of those other websites so you can understand how they collect, use and share information.

Information Collection

The CHL does not collect personal identifying information when you access this Website’s homepage and browse this Website except as described in this Privacy Policy or the relevant part of this Website. When accessing this Website, the CHL does automatically receive and record certain information on its server logs from your browser including, but not limited to, your Internet Protocol address (IP address), CHL’s cookie information, the page you requested, the browser types and versions used, the operating system used by the accessing system, the website from which an accessing system reaches our Website (so-called referrers), the date and time of access to the Website, the internet service provider of the accessing system, and any other similar data and information that may be used in the event of attacks on our information technology systems. When using this general data and information, we do not draw any conclusions about you. Rather, this information is needed to (1) deliver the content of the Website correctly, (2) optimize the content of the Website as well as its advertisements, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, we analyze anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

Further, with respect to personal information, the CHL and its agents and representatives collect personal information in a number of circumstances specifically including, but not limited to, when you register on this Website, when you use certain products or Services on this Website and when you enter promotions or sweepstakes that are sponsored and/or offered by the CHL or its business partners from time to time.  When you register for this Website and/or use certain products/Services on this Website, the CHL may ask for and/or collect your name, home address, email address, age, favorite CHL Participating Club, etc. for purposes such as events and contests, registration for the CHL newsletter or similar, social media pages, and participation in other promotions and interactive online activities. Once you register with the CHL and/or sign in to our products or Services you are not anonymous to the CHL and are consenting to the CHL collection of your personal information for CHL’s use as defined herein.

Additionally, websites of the CHL Participating Clubs may also collect personal information from you. The CHL Participating Clubs websites contain privacy policies (sometimes referred to as privacy statements) that you should review to understand how the applicable CHL Participating Club may use your personal information. The CHL Participating Clubs, and not the CHL, are responsible for the treatment of your personal information when the CHL Participating Clubs utilize such. If you choose to register for any CHL Participating Club website at the same time as your register for this Website, the terms of the Privacy Policy of the CHL Participating Club is incorporated herein by reference.

Further, you have the opportunity to purchase CHL merchandise via a link to the CHL Official Merchandizing Partners website. The CHL Official Merchandizing Partner will collect personal information when you visit its website in connection with processing your transaction. The CHL Official Merchandizing Partner website contains a privacy policy that you should review to understand how it may use your personal information. If you chose to provide the CHL Official Merchandizing Partner with personal information in connection with the purchase of CHL merchandize, the CHL Official Merchandizing Partner, and not the CHL, is responsible for the treatment of your personal information.

All of your information is processed in Switzerland, and may be stored and used elsewhere depending on the location of the CHL affiliates, business partners, and other entities who are permitted to access such information under the terms of this Privacy Policy. Such locations may include countries which may not afford the same level of protection of such data as the country from which you provided the information. Please contact us if you would like to request to see a copy of the specific safeguards applied to the export of your information.

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link:

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy:

Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.

Information Use

The CHL uses information collected to customize the advertising and content you see on this Website, for research and development, to fulfill your requests for certain products and services, and to contact you. The CHL may use your personal information such as your name, home address and email address to send you marketing communications, such as information regarding your favorite CHL Participating Club. While most of the CHL fans appreciate receiving marketing communications, we respect the right of each fan to control how his or her personal information is being used. If you do not wish to receive marketing communications from the CHL, you can opt out when the personal information is collected. In addition, if you are receiving marketing communications from the CHL and wish to unsubscribe, you can do so by following the opt-out instructions contained in the marketing communications or you can opt not to receive information from the CHL by logging into your account and amending your account settings.  You may also choose to opt-out at any time by contacting us at  Please remember that by opting out, we will not be able to contact you about products or services that may benefit you or which you may otherwise be interested in.

Further, the CHL may use your personal information such as your name, home address and email address to send you offers from our marketing partners and other business partners, and the CHL may share such personal information with certain of these partners so that they may send you offers directly, if you choose not to opt-out of receiving such information from such partners.

The CHL may send personally identifiable information about you to other companies or people when the CHL:

(a) has your consent to share the information;
(b) needs to share your information to provide the product or service you have requested;
(c) provides the information to companies who work on behalf of the CHL under confidentiality and security agreements;
(d) responds to subpoenas, court orders or legal process; or
(e) believes it is necessary, as determined in its sole discretion, to investigate, prevent, or take action regarding illegal activities, suspected fraud, emergency situations involving potential threats to the physical safety of any person, violations of CHL’s Legal Terms, or as otherwise required by law.


The CHL may, from time to time, place a “cookie” on your computer. The CHL third party service providers and ad servers may use cookies as well. A cookie is a file written to your computer’s hard drive that records certain technical information about your Internet usage, such as your IP address, computer and connection information such as a browser type and version, operating system and platform and domain name. In addition, if you visit the CHL Official Merchandizing Partner’s Website, the CHL may also use cookies to collect information such as purchase history, clickstream to, through and from the CHL Official Merchandizing Partner’s Website including products viewed or searched for. If you submit personal information to this Website, the CHL may use cookies to keep track of such information so that you will not need to reenter this information during subsequent visits, to estimate and report the CHL’s total audience size and keep track of your preferences you specify while using the Services. Further, the CHL may use non-personal identifiable information about your visits to this Website and other websites to customize delivery of advertisements to this Website and other websites. You may set your Internet browser preferences to notify you when you receive a cookie or decline acceptance of cookies. If you decline acceptance of cookies, however, you may experience less than optimal performance on this Website.

Children’s Privacy

The CHL does not knowingly collect personal data from children and requests that minors do not submit any personal information. The CHL does not take specific steps to protect the privacy of children who disclose their personal information to the CHL.


The CHL has adopted strict security measures, appropriate to the sensitivity of the personal information, against unauthorized access, disclosure, loss or destruction of personal information. These measures may include technological, physical and organization methods of security. However, the Internet is an open system and the CHL cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes.

If you communicate with the CHL by e-mail, you should note that the secrecy of Internet email is uncertain. By sending sensitive or confidential email messages or information which are not encrypted you accept the risk of such uncertainty and possible lack of confidentiality over the Internet.

Privacy Compliance

The CHL is subject to Swiss data protection laws when collecting and processing personal identifying information and has further updated its Privacy policies in light of the enactment of GDPR, the new data protection and privacy regulation of the European Union (EU).

Length of Data Storage

The CHL shall process and store your personal data only for the period necessary to achieve the purpose of storage, or as far as this is granted by applicable law. If the storage purpose is not applicable, or if a storage period prescribed by law expires, the personal data will be routinely blocked or erased in accordance with legal requirements.

Access, Correction and Contacting the CHL

The CHL maintains a file of the personal information that you provide. Only authorized CHL employees and CHL agents who need access to your personal information in the course of their duties will have access to the information. Upon written request, you have the right to access your file and to change or request correction of any erroneous or out-of-date personal information about you that is in the CHL’s possession or control. In some limited circumstances, we may not be able to grant you access to your information, for example, if doing so would threaten the security of another individual. If you wish to access your personal information in the possession/control of the CHL or make corrections to it or delete it, or if you have comments complaints, or questions about this Website please email

Changes to this Privacy Policy

The CHL reserves the right to modify this Privacy Policy at any time. If this Privacy Policy is modified, we will post the modified Privacy Policy and the date of the modification on this website. Please review this Privacy Policy from time to time to ensure your familiarity with its terms. Your continued use of this Website constitutes your acceptance of the terms in this Privacy Policy, as amended from time to time. This Privacy Policy relates to all on-line and off-line activities of the CHL.


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